Rovio Director of Product Marketing Wille Miljas Confirmed for Pocket Gamer Connects Nordics 2026

The lineup for the upcoming Pocket Gamer Connects Nordics conference continues to take shape, with Rovio’s director of product marketing, Wille Miljas, confirmed as the latest industry leader to join the speaker roster. The high-profile event is scheduled to take place in Helsinki on October 20th and 21st, bringing together international games industry professionals, developers, publishers, and experts to discuss the current trajectory of the interactive entertainment sector.

Miljas is set to bring his extensive marketing expertise to one of the conference’s flagship sessions, titled "Region Focus: Examining the Nordic Games Industry." As part of the panel, he will collaborate with other industry figures to dissect the unique position of the Nordic region, which has long stood as a global hotbed for gaming talent, creativity, and technical innovation.

The Nordic countries have historically punched well above their weight class, producing some of the interactive entertainment industry’s most recognizable, enduring, and commercially successful titles. However, the broader video game landscape is currently undergoing a period of profound transformation, characterized by shifting economic realities, changing player behaviors, evolving distribution platforms, and new technological frontiers. The panel featuring Miljas will examine what these sweeping industry shifts mean for the Nordic region specifically, offering a comprehensive assessment of its current successes, identifying emerging growth opportunities, and candidly addressing the distinct challenges that individual Nordic countries face as they navigate into a brand-new era of game development and publishing.

Miljas brings a wealth of hands-on experience to the discussion, having built an impressive career across several prominent European gaming studios. He officially joined Rovio in 2024, initially taking charge of driving product marketing initiatives for Sonic Rumble. Following his successful work on that title, he transitioned into central marketing roles spanning the studio’s broader, highly influential portfolio of mobile games, including major global hits such as Angry Birds 2 and Angry Birds Dream Blast.

His contributions to Rovio were further recognized in September 2026 when he was promoted to his current position as director of product marketing. Prior to his tenure at Rovio, Miljas honed his marketing leadership skills across multiple notable companies within the European games ecosystem. He previously led marketing operations at Good Shepherd Entertainment, Redhill Games, and Next Games, giving him a deeply rounded perspective on both independent publishing and major mobile-first development studios. His background uniquely positions him to offer sharp insights into how modern game companies can successfully market their titles, connect with global audiences, and sustain engagement in an increasingly crowded marketplace.

Pocket Gamer Connects Returns to Helsinki for its 13th Edition

The conference itself is returning to the Finnish capital for its 13th edition, taking place once again at the popular Wanha Satama venue. Formerly known simply by its regional moniker, the event has officially been rebranded as PGC Nordics for 2026. This strategic rebranding is designed to better reflect the conference’s rapidly expanding role and significance as the primary meeting point not only for the tight-knit Nordic games industry, but also for the broader global games community that regularly collaborates with the region.

As one of the industry’s most reliable and vibrant networking hubs, PGC Nordics is expected to draw over 1,500 dedicated professionals representing more than 50 countries around the world. Over the course of two intensive days, attendees will have access to a packed schedule featuring expert-led talks, high-level networking sessions, and crucial business dealmaking opportunities designed to foster international partnerships.

In addition to the core conference tracks and the regional focus panels, this year’s iteration of PGC Nordics will host specialized side events tailored to cutting-edge industry trends. These include the dedicated AI Gamechangers Summit, which will explore the practical applications, ethical considerations, and transformative impact of artificial intelligence across various disciplines of game development. Furthermore, the event will feature Beyond Games: Transmedia Summit, highlighting the growing convergence between the games industry and other entertainment mediums such as film, television, licensing, and digital storytelling.

Professionals and developers interested in attending the upcoming conference, catching Wille Miljas on stage, and engaging with the global games community can secure their registration and find further information through the official Pocket Gamer Connects Nordics website.