Amazon Updates Early Fall Prime Day Sale with Major Discounts on Nothing, Ring, Google, and ASUS Gear

As Amazon ramps up preparations for its upcoming Prime Big Deal Days event, the retail giant has officially rolled out an extensive wave of early fall discounts. Spanning a wide variety of consumer technology categories, the newly updated sale features notable price cuts on smartphones, audio gear, smart home security devices, and high-performance laptops. Prominent brands such as Nothing, Google, Ring, Anker, and ASUS are seeing some of their most aggressive markdowns of the season, giving early shoppers a chance to secure significant savings ahead of the official holiday shopping rush.

Leading the charge in the mobile and audio space is Nothing, which has seen price reductions across much of its current ecosystem. The Nothing Ear (3a) wireless earbuds have returned to their all-time low price of $79, matching previous promotional lows for the popular transparent-styled audio gear. Alongside them, the newly introduced CMF Buds Neo have hit a new all-time low at just $21 with Prime shipping. Consumers looking for over-ear options can also find the Nothing Headphone (a) discounted by up to 30%. Furthermore, the Nothing Phone (4a) series is seeing substantial price adjustments, with configurations starting from $449.

In the smart home security sector, Amazon has introduced a massive 60% discount on the latest wireless Ring Battery Doorbell 2K. Originally launched this past spring with a $100 list price, the popular smart doorbell is now marked down to just $39.99 shipped. While previous summer promotions and minor discounts brought the device down to $50 or $70, today’s reduction represents the lowest price tracked for the model since its release. For consumers looking to upgrade to higher-end monitoring hardware, Ring’s 4K smart doorbells are also seeing deep price cuts of up to $100 off across both wired and wireless variants.

Samsung’s mobile lineup is also heavily represented in the early Prime Day festivities. Alongside ongoing promotional discounts of $250 off the flagship Galaxy Z Fold 8, the more budget-friendly 2026 Galaxy A57 5G has received a $100 price cut. The unlocked handset is now available for $449.99 shipped, matching near-historic lows for the device. While it lacks the processing power and specialized features of Samsung’s top-tier S-series flagships or folding devices, the Galaxy A57 offers a capable current-generation alternative for casual users, students, or those seeking a reliable secondary phone for daily communication and web browsing.

Power accessories and charging solutions are also seeing notable markdowns. Best Buy has dropped the price of Anker’s 140W 4-port GaN charger in the silver finish down to $55.99 shipped. Representing a 38% discount from its standard $90 retail price, this deal matches the lowest tracking seen for the accessory to date. The charger features three USB-C ports and a single USB-A port positioned along the base for cable management, alongside a built-in color display that provides real-time readouts on charging speed and temperature. Each USB-C port is capable of outputting up to 140W individually, though power output intelligently scales when multiple devices are connected simultaneously.

In the computing category, Amazon has slashed $200 off one of ASUS’s newest notebook releases. The 2026 Vivobook S 16 AMD-powered Copilot+ PC is currently marked down to $1,099.99 shipped. Introduced earlier this year with an initial price tag of $1,300, this marks the first substantial discount on the Ryzen AI-powered model. Equipped with an AMD Ryzen AI processor, integrated Radeon graphics, 16GB of RAM, and a 1TB SSD, the laptop is designed to handle everyday multitasking and localized artificial intelligence workloads. It features a 16-inch 16:10 WUXGA touchscreen housed within a slim, portable silver chassis that includes a comprehensive array of modern ports.

Google hardware is similarly discounted across multiple retail channels. Brand new units of the Google Pixel 10a are currently seeing price drops of $75 off standard retail, with 128GB models starting at $424 shipped and 256GB variants available for $524 across all four available colorways. For buyers willing to consider alternative purchasing options, Best Buy is offering "excellent" condition open-box units of the 128GB Pixel 10a starting down at $389.99 shipped. These mobile deals arrive just as pre-orders for the upcoming Googlebook go live, with select retailers like Best Buy offering promotional incentives such as complimentary Pixel Buds to early adopters.

As the official start date for the fall Prime Day event approaches, these early price reductions provide an early window into the types of savings consumers can expect. While inventory levels and specific promotional pricing may fluctuate over the coming days, many of these tech deals currently match or exceed previous historical lows across major online storefronts.