Stillfront Group Appoints Industry Veteran Marcus Jacobs as New President and Group CEO

Stillfront Group, a prominent player in the global gaming industry known for its diverse portfolio of studios and long-running digital games, has announced a major leadership transition. The company has officially appointed Marcus Jacobs as its new president and Group CEO. Jacobs, a well-respected games industry veteran with more than two decades of executive experience, is scheduled to officially take over the reins on November 1st, 2026, marking a significant new chapter for the multinational gaming group.

Jacobs is certainly no stranger to Stillfront Group or its inner workings. Prior to stepping up to the top executive position, he served extensively on Stillfront’s Board of Directors from 2022 to 2026. This multi-year tenure on the board means he brings an intimate, high-level understanding of the company’s strategic roadmap, financial framework, corporate culture, and studio ecosystem. Rather than an outsider parachuting into the organization, Jacobs’ appointment represents a calculated continuation and evolution led by someone who has already helped guide Stillfront’s governance over the past several years.

Before his involvement with Stillfront’s board, Jacobs built an impressive and extensive resume across some of the most successful companies in the interactive entertainment sector. His career trajectory highlights deep operational expertise in game monetization, product strategy, and franchise scaling. Early in his professional journey, he held key leadership roles, including serving as the director of monetization at Electronic Arts, one of the world’s largest and most influential video game publishers.

In 2012, Jacobs made a pivotal move to King, the powerhouse developer behind some of the most lucrative and culturally ubiquitous mobile games in history. During his time at King, which spanned an impressive seven years, he was an integral member of the executive management team for the phenomenally successful Candy Crush franchise. Helping steer one of the most profitable intellectual properties in mobile gaming history provided Jacobs with invaluable insights into managing live-service ecosystems, building deeply loyal player communities, and maintaining long-term financial growth through continuous content delivery and player engagement strategies.

Following his successful tenure at King, Jacobs continued to expand his executive footprint in the gaming sector. From 2020 to 2022, he served as the chief commercial officer at Embark Studios, contributing to the strategic commercial positioning of the studio. Demonstrating an entrepreneurial spirit, he later transitioned into startup culture, co-founding a new games studio where he applied his vast product knowledge as chief product officer between 2022 and 2025. This rich blend of experience—spanning massive publicly traded publishers, industry-defining mobile giants, and agile startup environments—prepares him uniquely for the multifaceted demands of leading Stillfront Group.

Taking the reins

When Marcus Jacobs officially steps into his new role on November 1st, 2026, he will succeed outgoing president and Group CEO Alexis Bonte. To ensure a smooth, stable, and seamless transition of leadership, Bonte will remain in the role until the official handover date, working closely with Jacobs and the executive team to hand over operational responsibilities without disrupting the company’s ongoing business initiatives.

Reflecting on his upcoming appointment and the opportunities that lie ahead, Marcus Jacobs shared his enthusiasm for the company’s current standing and future potential. Expressing his thoughts on taking over leadership of the multinational gaming organization, Jacobs noted that he is delighted to step into the role of CEO at such a crucial time for Stillfront. He emphasized that the company benefits immensely from possessing long-lived franchises that boast exceptionally loyal player communities, alongside robust cash generation capabilities and talented development teams spread across studios located around the globe. Looking toward the future, Jacobs stated that he is eager to collaborate closely with the executive management team and dedicated colleagues across all of Stillfront’s studios. His primary focus will be on nurturing and growing the company’s core franchises while continuously creating long-term, sustainable value for both the dedicated players who enjoy their games and the shareholders who invest in the company’s vision.

Outgoing Stillfront president and Group CEO Alexis Bonte also reflected on his tenure and the transition of power, expressing deep pride in what the company has achieved during his time at the helm. Bonte noted that Stillfront has served as his professional home since 2017, a period marked by significant growth, strategic evolution, and adaptation within the fast-paced games industry. He highlighted a pivotal milestone achieved two years ago, when the organization deliberately set out to refocus the entire Group squarely around its key franchises and core strengths. According to Bonte, the collective team has successfully delivered on that strategic vision, streamlining operations and fortifying the company’s market position. Concluding his remarks, Bonte expressed profound pride in what the organization has built together over the years, extending his gratitude to every single team member who contributed to that success. He added that because Marcus knows the company exceptionally well from his years on the board, he is uniquely positioned to guide Stillfront forward, offering his best wishes for every success as Jacobs takes charge of the group’s next chapter.