South Korea’s Nexus (ONE Corp) Strengthens Ties with Dubai Media Council to Accelerate Regional Gaming Growth

South Korean tech and gaming enterprise Nexus (ONE Corp) has taken a significant step toward expanding its footprint in the Middle East by signing a Memorandum of Understanding (MOU) with the Dubai Media Council (DMC). The strategic agreement is designed to provide comprehensive support for the ongoing development, scaling, and international expansion of Dubai’s burgeoning games industry, marking another milestone in the emirate’s broader economic diversification and technological ambitions.

As originally reported by Financial Today, the high-profile agreement will effectively bridge Nexus’s robust local business operations and its extensive global game distribution capabilities with Dubai’s ambitious governmental plans to foster a thriving, self-sustaining gaming sector. Under the terms of the newly minted partnership, both sides have committed to working closely together across several critical pillars of the gaming ecosystem. These include facilitating global distribution and publishing operations for games developed within Dubai, optimizing in-game payment gateways and economic systems, providing specialized support for local development studios, and identifying high-potential investment opportunities to fuel industry growth.

Building Partnerships for Global Reach

At the core of the collaboration is Nexus’s pledge to utilize the extensive global distribution and publishing networks of its subsidiary, ONE Store, to help Dubai-based developers successfully break out of regional boundaries and reach lucrative international markets. In addition to distribution assistance, Nexus will provide critical technical support aimed at refining in-game payment systems and virtual economies, ensuring that local creators have access to the infrastructure required to monetize their products effectively on a global scale.

The partnership represents a deepening of diplomatic and commercial ties between South Korean technological powerhouses and Middle Eastern governmental bodies. Commenting on the significance of the agreement, Nexus CEO Jang Hyun-guk emphasized the strategic evolution of the company’s presence in the region.

"This agreement serves as an opportunity to expand the cooperation foundation established in Dubai into a government-level strategic partnership," said Nexus CEO Jang Hyun-guk. He further elaborated on the practical benefits for local creators, noting that "by combining ONE Store’s distribution network with Nexus’s publishing capabilities, we will support local developers in opening up global markets."

A Strategic Progression in the Middle East

This latest agreement does not happen in a vacuum; rather, it builds naturally upon a foundation of existing work that Nexus has undertaken in the region over the past year. Last October, the company laid the groundwork for its current expansion by signing a formal partnership with the Dubai Multi Commodities Centre (DMCC). Since that time, Nexus has been steadily developing and scaling its local business operations through its dedicated regional subsidiary, Nexus Hub, positioning itself as a key facilitator of digital and interactive entertainment in the Gulf region.

The timing of the partnership aligns closely with Dubai’s aggressive municipal and economic targets for the digital economy. The emirate is currently pursuing a comprehensive, long-term strategy to secure a coveted spot among the world’s top 10 gaming cities by the year 2033. This overarching vision is being spearheaded by the Dubai Gaming Industry Development Program, widely known as DPG33.

The ambitious DPG33 initiative serves as a cornerstone of Dubai’s modern economic blueprint, designed to transform the city into a global hub for creative talent, technological innovation, and digital commerce. According to governmental projections, the program aims to generate approximately 30,000 new specialized jobs within the creative and interactive entertainment sectors, while simultaneously contributing an estimated $1 billion to the city’s gross domestic product over the next decade. By aligning its technological infrastructure and publishing expertise with these sweeping governmental objectives, Nexus has positioned itself as an essential catalyst in Dubai’s journey toward becoming a recognized international gaming capital.